MOBILE PHONES AREA

IPhone sales on the first day surpassed the estimates, although there is less supply and embarrassing disorder online ordering so many buyers off.

Apple shares rose nearly 3 percent on Wednesday after announcing the sale of more than 600,000 iPhone 4 which is the highest record pre-orders in just one day.

The achievement was placing the device was on track to surpass the previous model of iPhone sales and iPad tablet computer.

On the other hand also as a great challenge to competitors, such as Nokia Corp which estimates its sales will be weaker.

Apple on Wednesday apologized for having to temporarily stop the sale, after the excess demand in the online order system and approval system and supplies are depleted.

Apple's website called product orders will be shipped on July 14th, three weeks after the phone is scheduled to be available in stores on June 24.

IPhone exclusive operator AT & T Inc. said it has stopped pre-orders and sales will be conducted again after the inventory is ready.

But the achievement of 600 thousand, it is still considered the early stages of adoption of that device. BGC Partners analyst Colin Gillis said many who underestimate the size of the iPhone market. "50 million already in circulation outside, 600 000 is still a drop in the bucket."

Other analysts say sales could reach 10 million devices per quarter, while Apple can meet the demand.

"At some point in the next three to four months will be achieved. At that point they will reach 10 million per quarter," said Hapoalim Securities analyst Kevin Hunt.