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TwitterAcer Indonesia focus on Android Phone
In the smartphone market is more stretched, Acer Indonesia not to be outdone by mobile phone vendors are already big. It issued three models on the market in less than a year. Each Acer Liquid E, Acer Liquid E edition Ferrari and Acer Stream newly introduced early October 2010.
Although aggressive, step Acer smartphones do reach niche markets with caution. The three types of smartphones released all based on Android. The presence of Windows 7 Phone which was greeted enthusiastically by the major handset manufacturers not too ignored.
"Until this moment we can not tell whether the future will be using the Windows Phone 7 or not. But for now our focus to Android," said Husen Halim, Consumer Brand Manager Acer Indonesia in Jakarta, Thursday (10/14/2010). He said, Android is still very promising in the smartphone market with high growth.
Acer Indonesia was not too ambitious immediately go into all segments of users of smartphones. Instead poured a variety of products for lower middle class consumers to middle to top, Acer Indonesia prefers upper middle segment.
"We only play in the middle to upper. Actually we also have a lower middle Android, but we do not enter," said Husen. Until the end of the year, added Husen, it is still preparing one to two models of Android-based smartphone.
He said it also focuses only choose the smartphone that uses touch-screen navigation course rather than a smartphone with a QWERTY keyboard or using both in his Android phone. "Android's still new. We do not know how in the future. Still see how later developments in the future," the reason Husen choice questions chosen strategy.
Although aggressive, step Acer smartphones do reach niche markets with caution. The three types of smartphones released all based on Android. The presence of Windows 7 Phone which was greeted enthusiastically by the major handset manufacturers not too ignored.
"Until this moment we can not tell whether the future will be using the Windows Phone 7 or not. But for now our focus to Android," said Husen Halim, Consumer Brand Manager Acer Indonesia in Jakarta, Thursday (10/14/2010). He said, Android is still very promising in the smartphone market with high growth.
Acer Indonesia was not too ambitious immediately go into all segments of users of smartphones. Instead poured a variety of products for lower middle class consumers to middle to top, Acer Indonesia prefers upper middle segment.
"We only play in the middle to upper. Actually we also have a lower middle Android, but we do not enter," said Husen. Until the end of the year, added Husen, it is still preparing one to two models of Android-based smartphone.
He said it also focuses only choose the smartphone that uses touch-screen navigation course rather than a smartphone with a QWERTY keyboard or using both in his Android phone. "Android's still new. We do not know how in the future. Still see how later developments in the future," the reason Husen choice questions chosen strategy.
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